Growing popularity of VLOG Non-GMO certification in Poland

GROWING POPULARITY OF VLOG NON-GMO CERTIFICATION IN POLAND

09/04/19

Consumption
Industry
Sustainable Development

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Used until now mainly in the dairy industry, VLOG (non-GMO) certification is becoming more and more popular in other food production sectors. According to experts at Bureau Veritas Polska, Polish producers of beef, pork, eggs and poultry, inspired by western producers, will be more inclined to get a VLOG certificate.

The growing importance of the German VLOG certificate in its country of its origin and in other Western European countries is mainly due to two issues. One of them is the growing nutritional awareness of local consumers and, hence, the increasing business responsibility and the need to provide customers with the product they expect, confirmed by the system that it is GMO-free. Another issue is the economic benefits of having a VLOG certificate which include higher sales, opportunities to reach new sales markets but also the skilful “sharing” of costs. Obtaining a certificate is expensive, but its maintenance becomes cheaper when it is applied to individual companies in the entire food production chain. This, for example, created a network of interconnections between dairy companies and feed producers; therefore, they can offer complementary, GMO-free products and increase their credibility as well as business potential. Everything for the benefit of the customer.

“Visiting Germany last year, I decided to check for myself the share of dairy products marked with the OhneGentechnik logo in local stores. I must say I was surprised because two thirds of the goods on store shelves had the sign, which, let us remember, involves additional costs for a company wanting to meet this standard. But what is more, other goods apart from dairy products, mainly pork and eggs, had the logo. This is not yet the scale as in the case of dairy products, but this trend is clearly noticeable in Germany. I am convinced that soon Bureau Veritas Polska will provide VLOG certification in other food production areas, mainly the meat and poultry sectors”, says Rafał Grącki, an expert at Bureau Veritas Polska

Rafał Grącki, ekspert Bureau Veritas Polska

The German sector of feed producers for the dairy industry switched almost entirely to non-GMO feed production following the VLOG standard. Similar trends are clearly noticeable in Poland. Seeing the benefits of the VLOG certificate to these two industries, other segments of the agricultural market are gradually starting to look to it. A sector that plans to open up to the certificate is meat production. It seems to be a natural consequence of functioning in dairy cooperatives that already have a certificate and plan to extend it to meat production. Once the process has begun, surely the breeders of beef cattle, pigs and poultry will follow. The latter group will want certification in both poultry meat and eggs.

“VLOG is a machine that is just starting up. Observing the German, Austrian and other Western European markets, as well as the behaviour of local consumers, I have no doubt that there is no turning back from non-GMO production. Sooner or later, a consumer accustomed to the high quality and certainty of the origin of dairy products without GMOs will demand this certificate also in other food areas. It’s only a matter of time and very good news for the environment and for us”, adds Rafał Grącki.

More and more companies wishing to have a relevant audit are contacting Bureau Veritas Polska. These are local branches of global corporations as well as Polish entrepreneurs interested in entering new markets, especially the German market.

 More about non-GMO certification:
https://bit.ly/2Unszwd

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